Etsy Conversion Rate & Transaction KPIs
Etsy converts visits at a 3.2% conversion rate in 2025, generating 236,400,690 orders from 49,250,144 buyers at a 4.8 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Etsy Average Order Value
- Etsy's gross average order value (AOV) is US$51.02 in 2025.
- Discounts of US$6.45 and returns of US$4.3 took Etsy's net AOV to US$40.27 in 2025.
- After US$3.98 VAT, Etsy's final AOV was US$44.25 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Etsy Monthly Number of Orders
- Etsy recorded 18,771,943 orders in 07/26.
- Across 2025, Etsy recorded 236,400,690 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Etsy Monthly Number of Buyers
- Etsy had 8,635,720 buyers in 07/26.
- Across 2025, 49,250,144 buyers shopped at Etsy.
Number of Buyers
07/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Etsy Monthly Purchase Frequency
- Etsy shoppers ordered about 2.2 times in 07/26.
- Across 2025, each Etsy buyer placed 4.8 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Etsy Monthly Gross AOV After Deductions
- Etsy's monthly gross AOV was US$43.85 in 07/26.
- For 2025, Etsy's gross AOV before deductions was US$51.02.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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