Asos Conversion Rate & Transaction KPIs
Asos converts visits at a 3.1% conversion rate in 2025, generating 44,307,497 orders from 11,626,133 buyers at a 3.8 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Asos Average Order Value
- Asos's gross average order value (AOV) is US$105.36 in 2025.
- Discounts of US$15.76 and returns of US$17.26 took Asos's net AOV to US$72.35 in 2025.
- After US$11.99 VAT, Asos's final AOV was US$84.33 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Asos Monthly Number of Orders
- Asos recorded 3,330,860 orders in 07/26.
- Across 2025, Asos recorded 44,307,497 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Asos Monthly Number of Buyers
- Asos had 2,007,576 buyers in 07/26.
- Across 2025, 11,626,133 buyers shopped at Asos.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Asos Monthly Purchase Frequency
- Asos shoppers ordered about 1.7 times in 07/26.
- Across 2025, each Asos buyer placed 3.8 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Asos Monthly Gross AOV After Deductions
- Asos's monthly gross AOV was US$80.83 in 07/26.
- For 2025, Asos's gross AOV before deductions was US$105.36.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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