Shein Conversion Rate & Transaction KPIs
Shein converts visits at a 2.6% conversion rate in 2025, generating 1,101,770,306 orders from 275,624,129 buyers at a 4 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Shein Average Order Value
- Shein's gross average order value (AOV) is US$82.95 in 2025.
- Discounts of US$13.1 and returns of US$12.69 took Shein's net AOV to US$57.17 in 2025.
- After US$8.0 VAT, Shein's final AOV was US$65.17 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Shein Monthly Number of Orders
- Shein recorded 92,246,618 orders in 09/26.
- Across 2025, Shein recorded 1,101,770,306 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Shein Monthly Number of Buyers
- Shein had 50,431,084 buyers in 09/26.
- Across 2025, 275,624,129 buyers shopped at Shein.
Number of Buyers
09/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Shein Monthly Purchase Frequency
- Shein shoppers ordered about 1.8 times in 09/26.
- Across 2025, each Shein buyer placed 4 orders in total.
Purchase Frequency
09/26Compare with Other Retailers
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Monthly Purchase Frequency
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Shein Monthly Gross AOV After Deductions
- Shein's monthly gross AOV was US$64.29 in 09/26.
- For 2025, Shein's gross AOV before deductions was US$82.95.
Gross AOV
09/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
Discover Profiles
Conversion Rate & Transaction KPIs of Shein's Competitors
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