Shein Conversion Rate & Transaction KPIs
Shein converts visits at a 2.6% conversion rate in 2025, generating 1,105,372,899 orders from 276,638,037 buyers at a 4 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Shein Average Order Value
- Shein's gross average order value (AOV) is US$82.2 in 2025.
- Discounts of US$13.0 and returns of US$12.58 took Shein's net AOV to US$56.62 in 2025.
- After US$7.81 VAT, Shein's final AOV was US$64.43 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Shein Monthly Number of Orders
- Shein recorded 99,367,418 orders in 07/26.
- Across 2025, Shein recorded 1,105,372,899 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Shein Monthly Number of Buyers
- Shein had 51,536,432 buyers in 07/26.
- Across 2025, 276,638,037 buyers shopped at Shein.
Number of Buyers
07/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Shein Monthly Purchase Frequency
- Shein shoppers ordered about 1.9 times in 07/26.
- Across 2025, each Shein buyer placed 4 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Shein Monthly Gross AOV After Deductions
- Shein's monthly gross AOV was US$69.4 in 07/26.
- For 2025, Shein's gross AOV before deductions was US$82.2.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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