Zara Conversion Rate & Transaction KPIs
Zara converts visits at a 2.8% conversion rate in 2025, generating 76,834,519 orders from 14,674,361 buyers at a 5.2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Zara Average Order Value
- Zara's gross average order value (AOV) is US$139.53 in 2025.
- Discounts of US$21.95 and returns of US$22.2 took Zara's net AOV to US$95.37 in 2025.
- After US$15.11 VAT, Zara's final AOV was US$110.48 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Zara Monthly Number of Orders
- Zara recorded 7,784,040 orders in 08/26.
- Across 2025, Zara recorded 76,834,519 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Zara Monthly Number of Buyers
- Zara had 3,638,675 buyers in 08/26.
- Across 2025, 14,674,361 buyers shopped at Zara.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Zara Monthly Purchase Frequency
- Zara shoppers ordered about 2.1 times in 08/26.
- Across 2025, each Zara buyer placed 5.2 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Zara Monthly Gross AOV After Deductions
- Zara's monthly gross AOV was US$85.96 in 08/26.
- For 2025, Zara's gross AOV before deductions was US$139.53.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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