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Asos Competitors

asos.com, the largest online store operated by Asos, competes with other online stores that are similarly diversified in their country and category split. Based on our data, the ranking compares 2025 to its closest competitors. Its closest competitor is zalando.de, followed by shein.com.

Top Asos Competitors & Similar Stores

# 1
Biggest Category

Fashion

Biggest Country

United Kingdom

Growth 24/25

<0%

Revenue 2025 (GMV)

US$3,737m

# 2
Biggest Category

Fashion

Biggest Country

Germany

Growth 24/25

15-20%

Revenue 2025 (GMV)

US$5,100m

# 3
Biggest Category

Fashion

Biggest Country

United States

Growth 24/25

40-45%

Revenue 2025 (GMV)

US$78,068m

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