Asos Competitors
Asos's biggest store asos.com, at US$3,737m GMV, is most similar to shein.co.uk at a 92.9 Match Score, ahead of hm.com at 88.5 and zara.com at 87.6.
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
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Asos Competitor Landscape
- shein.co.uk is the store most similar to Asos's biggest store at a 92.9 Match Score, with US$3.5bn GMV.
- hm.com ranks next as a similar store at a 88.5 Match Score and US$6.2bn GMV.
- zara.com follows at a 87.6 Match Score and US$8.5bn GMV.
Asos's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
Top Asos Competitors & Similar Stores
- shein.co.uk tops the stores most similar to Asos's biggest store at a 92.9 Match Score and a US$68 AOV.
- hm.com is a close alternative at a 88.5 Match Score and a US$47 AOV.
- zara.com follows at a 87.6 Match Score and a US$110 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
 asos.com | US$3,736.7m | 3.8 | US$84 | |||
| 1. | 93% | US$3,493.1m | 4.0 | US$68 | ||
| 2. | 89% | US$6,163.5m | 4.0 | US$47 | ||
| 3. | 88% | US$8,470.1m | 5.2 | US$110 | ||
| 4. | 82% | US$3,676.1m | 2.9 | US$132 | ||
| 5. | 82% | US$4,419.3m | 3.9 | US$77 |
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