Zalando Conversion Rate & Transaction KPIs
Zalando converts visits at a 2.9% conversion rate in 2025, generating 248,816,950 orders from 53,162,309 buyers at a 4.7 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
E-Commerce Market Intelligence
Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.
Zalando Average Order Value
- Zalando's gross average order value (AOV) is US$75.48 in 2025.
- Discounts of US$10.6 and returns of US$10.28 took Zalando's net AOV to US$54.6 in 2025.
- After US$10.7 VAT, Zalando's final AOV was US$65.31 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Zalando Monthly Number of Orders
- Zalando recorded 22,595,434 orders in 07/26.
- Across 2025, Zalando recorded 248,816,950 orders in total.
Number of Orders
07/26Compare with Other Retailers
Line up Zalando's monthly number of orders trend against its competitors or any retailer of your choice.
Monthly Number of Orders (in Thousands)
Compare with Other Retailers
Line up Zalando's monthly number of orders trend against its competitors or any retailer of your choice.
Zalando Monthly Number of Buyers
- Zalando had 11,375,915 buyers in 07/26.
- Across 2025, 53,162,309 buyers shopped at Zalando.
Number of Buyers
07/26Track Monthly Momentum
Track Zalando's full monthly history to spot momentum and seasonality.
Monthly Number of Buyers (in Thousands)
Track Monthly Momentum
Track Zalando's full monthly history to spot momentum and seasonality.
Zalando Monthly Purchase Frequency
- Zalando shoppers ordered about 2 times in 07/26.
- Across 2025, each Zalando buyer placed 4.7 orders in total.
Purchase Frequency
07/26Compare with Other Retailers
Line up Zalando's monthly purchase frequency against its competitors or any retailer of your choice.
Monthly Purchase Frequency
Compare with Other Retailers
Line up Zalando's monthly purchase frequency against its competitors or any retailer of your choice.
Zalando Monthly Gross AOV After Deductions
- Zalando's monthly gross AOV was US$61.65 in 07/26.
- For 2025, Zalando's gross AOV before deductions was US$75.48.
Gross AOV
07/26Track Monthly Momentum
Track Zalando's full monthly history to spot momentum and seasonality.
Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Zalando's full monthly history to spot momentum and seasonality.
See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
Discover Profiles
Ready to Unlock the Full Power of ECDB?
Book a demo to see how ECDB's market intelligence can support your business.