Decathlon Sales by Country

France is Decathlon's biggest market in 2025 at US$1,530m and a 28% share, ahead of the next-largest markets, with international revenue spread across its biggest country sales.

Biggest Market

28%

2nd Biggest Market

11%

3rd Biggest Market

10%

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Decathlon Market Shares by Country

  • France is Decathlon's largest market at US$1,530m, a 28% share, in 2025.
  • Spain is Decathlon's second-largest market at US$591m, a 11% share, in 2025.
  • Italy is Decathlon's third-largest market at US$533m, a 10% share, in 2025.

Market Share by Country in 2025

#CountryGMV Share 2025GMV 2025Share
1
US$1,530m28%
2
US$591m11%
3
US$533m10%
4
US$414m8%
5
US$247m5%

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