Decathlon Customer Demographics

At decathlon.fr, Decathlon's biggest store, 10% of shoppers fall in the 18-to-24 age group and 39% sit in the low income group.

E-Commerce Market Intelligence

Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.

Add as a preferred source on Google

Decathlon Customers by Age & Income

  • 10% of Decathlon shoppers fall in the 18-to-24 customer age group.
  • 39% of Decathlon shoppers sit in the low income group.
  • The age and income splits cover shoppers of decathlon.fr, Decathlon's largest store.

Breakdown by Age Group

Breakdown by Income Group

Go Deeper With Shopper Analytics

Full age, income, gender and loyalty signals for every shopper.

Discover Shopper Analytics
Shopper Analytics Preview

Ready to Unlock the Full Power of ECDB?

Book a demo to see how ECDB's market intelligence can support your business.