Decathlon Customer Demographics

At decathlon.fr, Decathlon's biggest store, 10% of shoppers fall in the 18-to-24 age group and 39% sit in the low income group.

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Decathlon Customers by Age & Income

10% of Decathlon shoppers fall in the 18-to-24 customer age group.
39% of Decathlon shoppers sit in the low income group.
The age and income splits cover shoppers of decathlon.fr, Decathlon's largest store.

Breakdown by Age Group

10%

18-24 years

25-34 years

35-44 years

45-54 years

55-64 years

65+ years

Breakdown by Income Group

39%

Low Income

Mid Income

High Income

Full age, income, gender and loyalty signals for every shopper.

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