Decathlon Conversion Rate & Transaction KPIs
Decathlon converts visits at a 2.6% conversion rate in 2025, generating 91,254,365 orders from 36,703,476 buyers at a 2.5 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Decathlon Average Order Value
- Decathlon's gross average order value (AOV) is US$65.65 in 2025.
- Discounts of US$8.84 and returns of US$7.02 took Decathlon's net AOV to US$49.79 in 2025.
- After US$9.54 VAT, Decathlon's final AOV was US$59.34 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Decathlon Monthly Number of Orders
- Decathlon recorded 8,441,944 orders in 07/26.
- Across 2025, Decathlon recorded 91,254,365 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Decathlon Monthly Number of Buyers
- Decathlon had 5,774,825 buyers in 07/26.
- Across 2025, 36,703,476 buyers shopped at Decathlon.
Number of Buyers
07/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Decathlon Monthly Purchase Frequency
- Decathlon shoppers ordered about 1.5 times in 07/26.
- Across 2025, each Decathlon buyer placed 2.5 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Decathlon Monthly Gross AOV After Deductions
- Decathlon's monthly gross AOV was US$62.36 in 07/26.
- For 2025, Decathlon's gross AOV before deductions was US$65.65.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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