Hmall Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Hmall Revenue & Turnover
Hmall Annual Revenue & Growth by Year
Hmall's annual sales amounted to US$1,138m in 2024. This represents a change of <0% from the previous year. Hmall is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Hmall Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Hmall, revenues in December of 2025 were US$88m. This marks a change in monthly revenues of 0-5% from November.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Hmall Sales by Country & Market Shares
Hmall's main market is South Korea, where the retailer generated 100% of revenues in 2024. Hmall engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Hmall Revenue Split by Product Categories
Hmall sales by product category provide a deeper look into its income structure. Hmall's most significant category is Fashion, which accounts for 42% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (42%)
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Hmall Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Hmall's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Hmall either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Hmall's' 1P sales contributed 27% to total GMV, while the 3P GMV accounted for 73%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Hmall Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Hmall's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Hmall's gross profit was US$1,364m, while its operating profit was US$99m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Hmall Top Stores
Hmall's flagship domain hmall.com generated revenues of US$1,138m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by GMV (in Million US$)
hmall.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | hmall.com Hyundai Home Shopping Co., Ltd. | 1,138 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Hmall Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Hmall reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Hmall Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Hmall, the payment providers Bank transfer/cash in advance (Bank transfer), Credit cards not named (Cards) and Naver Pay (E-wallets) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Hmall offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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