In 2025, hp.com was the single largest store selling HP online, generating US$1,759m at a 16.3% share of the brand's online brand revenue, ahead of amazon.com and costco.com in second and third place. The ranking mixes HP's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
E-Commerce Market Intelligence
Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.
| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | D2C | US$1,759m16.3% | |
| 2. | Wholesale | US$854m7.9% | |
| 3. | Wholesale | US$635m5.9% | |
| 4. | D2C & Wholesale (Hybrid) | US$476m4.4% | |
| 5. | Wholesale | US$448m4.2% |
Get HP's full brand revenue structure across every retailer and channel, not just what's shown here.
Discover Brand AnalyticsBook a demo to see how ECDB's market intelligence can support your business.