Nike — Top Retailers
In 2025, nike.com was the single largest store selling Nike online, generating US$7,500m at a 41.4% share of the brand's online brand revenue, ahead of tmall.com and walmart.com in second and third place. The ranking mixes Nike's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
E-Commerce Market Intelligence
Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.
Top Stores Selling Nike
- nike.com generated US$7,500m in brand revenue online, a 41.4% share, in 2025.
- tmall.com generated US$1,044m in brand revenue online, a 5.8% share, in 2025.
- walmart.com generated US$734m in brand revenue online, a 4.0% share, in 2025.
| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | D2C | US$7,500m41.4% | |
| 2. | D2C & Wholesale (Hybrid) | US$1,044m5.8% | |
| 3. | Wholesale | US$734m4.0% | |
| 4. | D2C & Wholesale (Hybrid) | US$357m2.0% | |
| 5. | Wholesale | US$318m1.8% |
Discover Brand Analytics
Get Nike's full brand revenue structure across every retailer and channel, not just what's shown here.
Discover Brand Analytics
Ready to Unlock the Full Power of ECDB?
Book a demo to see how ECDB's market intelligence can support your business.