Temu Conversion Rate & Transaction KPIs
Temu converts visits at a 2.7% conversion rate in 2025, generating 3,183,707,708 orders from 440,346,848 buyers at a 7.2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Temu Average Order Value
- Temu's gross average order value (AOV) is US$32.77 in 2025.
- Discounts of US$4.3 and returns of US$2.98 took Temu's net AOV to US$25.49 in 2025.
- After US$3.57 VAT, Temu's final AOV was US$29.06 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Temu Monthly Number of Orders
- Temu recorded 404,654,497 orders in 07/26.
- Across 2025, Temu recorded 3,183,707,708 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Temu Monthly Number of Buyers
- Temu had 157,362,629 buyers in 07/26.
- Across 2025, 440,346,848 buyers shopped at Temu.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Temu Monthly Purchase Frequency
- Temu shoppers ordered about 2.6 times in 07/26.
- Across 2025, each Temu buyer placed 7.2 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Temu Monthly Gross AOV After Deductions
- Temu's monthly gross AOV was US$26.15 in 07/26.
- For 2025, Temu's gross AOV before deductions was US$32.77.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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