Temu Conversion Rate & Transaction KPIs
Temu converts visits at a 2.7% conversion rate in 2025, generating 2,769,737,083 orders from 383,089,500 buyers at a 7.2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Temu Average Order Value
- Temu's gross average order value (AOV) is US$37.67 in 2025.
- Discounts of US$4.95 and returns of US$3.43 took Temu's net AOV to US$29.29 in 2025.
- After US$4.11 VAT, Temu's final AOV was US$33.4 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Temu Monthly Number of Orders
- Temu recorded 352,038,148 orders in 07/26.
- Across 2025, Temu recorded 2,769,737,083 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Temu Monthly Number of Buyers
- Temu had 136,918,448 buyers in 07/26.
- Across 2025, 383,089,500 buyers shopped at Temu.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Temu Monthly Purchase Frequency
- Temu shoppers ordered about 2.6 times in 07/26.
- Across 2025, each Temu buyer placed 7.2 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Temu Monthly Gross AOV After Deductions
- Temu's monthly gross AOV was US$30.05 in 07/26.
- For 2025, Temu's gross AOV before deductions was US$37.67.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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