Wildberries Conversion Rate & Transaction KPIs
Wildberries converts visits at a 2.2% conversion rate in 2025, generating 1,076,230,369 orders from 145,191,799 buyers at a 7.4 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Wildberries Average Order Value
- Wildberries's gross average order value (AOV) is US$70.21 in 2025.
- Discounts of US$9.76 and returns of US$4.22 took Wildberries's net AOV to US$56.22 in 2025.
- After US$10.94 VAT, Wildberries's final AOV was US$67.16 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Wildberries Monthly Number of Orders
- Wildberries recorded 125,654,692 orders in 07/26.
- Across 2025, Wildberries recorded 1,076,230,369 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Wildberries Monthly Number of Buyers
- Wildberries had 46,609,496 buyers in 07/26.
- Across 2025, 145,191,799 buyers shopped at Wildberries.
Number of Buyers
07/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Wildberries Monthly Purchase Frequency
- Wildberries shoppers ordered about 2.7 times in 07/26.
- Across 2025, each Wildberries buyer placed 7.4 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Wildberries Monthly Gross AOV After Deductions
- Wildberries's monthly gross AOV was US$66.08 in 07/26.
- For 2025, Wildberries's gross AOV before deductions was US$70.21.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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