ZOZOTOWN Competitors

ZOZOTOWN's biggest store zozo.jp, at US$3,452m GMV, is most similar to rakuten.co.jp at a 79.0 Match Score, ahead of yahoo.co.jp at 77.4 and mercari.com at 74.6.

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

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ZOZOTOWN Competitor Landscape

rakuten.co.jp is the store most similar to ZOZOTOWN's biggest store at a 79.0 Match Score, with US$30.8bn GMV.
yahoo.co.jp ranks next as a similar store at a 77.4 Match Score and US$12.5bn GMV.
mercari.com follows at a 74.6 Match Score and US$8.9bn GMV.

ZOZOTOWN's Biggest Store vs 5 Closest Stores

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Total GMV 2025 (in US$ billion)

Top ZOZOTOWN Competitors & Similar Stores

rakuten.co.jp tops the stores most similar to ZOZOTOWN's biggest store at a 79.0 Match Score and a US$103 AOV.
yahoo.co.jp is a close alternative at a 77.4 Match Score and a US$115 AOV.
mercari.com follows at a 74.6 Match Score and a US$40 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	zozo.jp		US$3,452.0m	4.9	US$58
1.	rakuten.co.jp	79%	US$30,759.9m	5.1	US$103
2.	yahoo.co.jp	77%	US$12,468.4m	4.1	US$115
3.	mercari.com	75%	US$8,867.7m	3.4	US$40
4.	meesho.com	73%	US$8,112.8m	3.6	US$70
5.	musinsa.com	70%	US$2,530.9m	2.5	US$121