ZOZOTOWN Conversion Rate & Transaction KPIs

ZOZOTOWN converts visits at a 2.1% conversion rate in 2025, generating 59,180,136 orders from 12,151,979 buyers at a N/A purchase frequency.

Conversion Rate

2025
2.1%

Number of Orders

2025
59,180,136

Number of Buyers

2025
12,151,979

E-Commerce Market Intelligence

Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.

Add as a preferred source on Google

ZOZOTOWN Average Order Value

  • ZOZOTOWN's gross average order value (AOV) is US$74.57 in 2025.
  • Discounts of US$10.82 and returns of US$10.73 took ZOZOTOWN's net AOV to US$53.03 in 2025.
  • After US$5.3 VAT, ZOZOTOWN's final AOV was US$58.33 in 2025.

Average Order Value Calculation in 2025

US$74.57
US$10.82
US$10.73
US$53.03
US$5.3
US$58.33

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

ZOZOTOWN Monthly Number of Orders

  • ZOZOTOWN recorded 5,261,910 orders in 08/26.
  • Across 2025, ZOZOTOWN recorded 59,180,136 orders in total.

Number of Orders

08/26
5,261,910

Monthly Number of Orders (in Thousands)

09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
5,262
08/26

Compare with Other Retailers

Line up ZOZOTOWN's monthly number of orders trend against its competitors or any retailer of your choice.

ZOZOTOWN Monthly Number of Buyers

  • ZOZOTOWN had 2,451,666 buyers in 08/26.
  • Across 2025, 12,151,979 buyers shopped at ZOZOTOWN.

Number of Buyers

08/26
2,451,666

Monthly Number of Buyers (in Thousands)

09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
2,452
08/26

Track Monthly Momentum

Track ZOZOTOWN's full monthly history to spot momentum and seasonality.

ZOZOTOWN Monthly Purchase Frequency

  • ZOZOTOWN shoppers ordered about 2.1 times in 08/26.

Purchase Frequency

08/26
2.1

Monthly Purchase Frequency

09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
2.1
08/26

Compare with Other Retailers

Line up ZOZOTOWN's monthly purchase frequency against its competitors or any retailer of your choice.

ZOZOTOWN Monthly Gross AOV After Deductions

  • ZOZOTOWN's monthly gross AOV was US$53.17 in 08/26.
  • For 2025, ZOZOTOWN's gross AOV before deductions was US$74.57.

Gross AOV

08/26
US$53.17

Monthly Gross AOV After Deductions (in US$)

09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
US$53.17
08/26

Track Monthly Momentum

Track ZOZOTOWN's full monthly history to spot momentum and seasonality.

See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

Discover Profiles
Screenshot of the retailer profile in Profiles

Ready to Unlock the Full Power of ECDB?

Book a demo to see how ECDB's market intelligence can support your business.