ZOZOTOWN Conversion Rate & Transaction KPIs

ZOZOTOWN converts visits at a 2.1% conversion rate in 2025, generating 59,180,164 orders from 12,151,984 buyers at a N/A purchase frequency.

Conversion Rate

2025
2.1%

Number of Orders

2025
59,180,164

Number of Buyers

2025
12,151,984

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ZOZOTOWN Average Order Value

  • ZOZOTOWN's gross average order value (AOV) is US$74.57 in 2025.
  • Discounts of US$10.82 and returns of US$10.73 took ZOZOTOWN's net AOV to US$53.03 in 2025.
  • After US$5.3 VAT, ZOZOTOWN's final AOV was US$58.33 in 2025.

Average Order Value Calculation in 2025

US$74.57
US$10.82
US$10.73
US$53.03
US$5.3
US$58.33

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

ZOZOTOWN Monthly Number of Orders

  • ZOZOTOWN recorded 5,244,015 orders in 06/26.
  • Across 2025, ZOZOTOWN recorded 59,180,164 orders in total.

Number of Orders

06/26
5,244,015

Monthly Number of Orders (in Thousands)

07/25
08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
5,244
06/26

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ZOZOTOWN Monthly Number of Buyers

  • ZOZOTOWN had 2,403,693 buyers in 06/26.
  • Across 2025, 12,151,984 buyers shopped at ZOZOTOWN.

Number of Buyers

06/26
2,403,693

Monthly Number of Buyers (in Thousands)

07/25
08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
2,404
06/26

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ZOZOTOWN Monthly Purchase Frequency

  • ZOZOTOWN shoppers ordered about 2.2 times in 06/26.

Purchase Frequency

06/26
2.2

Monthly Purchase Frequency

07/25
08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
2.2
06/26

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ZOZOTOWN Monthly Gross AOV After Deductions

  • ZOZOTOWN's monthly gross AOV was US$53.82 in 06/26.
  • For 2025, ZOZOTOWN's gross AOV before deductions was US$74.57.

Gross AOV

06/26
US$53.82

Monthly Gross AOV After Deductions (in US$)

07/25
08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
US$53.82
06/26

Track Monthly Momentum

Track ZOZOTOWN's full monthly history to spot momentum and seasonality.

See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

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