Sports Equipment Industry in Colombia

Top Online Store
reebok.coreebok.co
Top Category
Individual Sports
Country
Online Share
25-30%

eCommerce Revenue

US$198m
2024

Growth

10-15%
2024

Growth Forecast

10-15%
24/25

Average Order Value

2024

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Colombian Sports Equipment eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Colombian Sports Equipment eCommerce Market generated an eCommerce revenue of US$198m in 2024, reflecting an eCommerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.

Annual Revenue

US$198m
2024

Annual Growth Forecast

10-15%
24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
198
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Colombian Sports Equipment eCommerce Market, monthly revenues in May of 2025 were US$18m. This represents a change of <0% from the previous month.

Revenue Current Month

US$18m
05/25

Growth from Previous Month

<0%
04/25-05/25

Monthly Revenue (in Million US$)

01/2025
02/2025
03/2025
04/2025
18
05/2025

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Colombian Sports Equipment eCommerce: Product Categories

In the Colombian Sports Equipment eCommerce Market, Individual Sports is the largest category, contributing 59% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Individual Sports (59%)

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Biggest Online Retailers in Colombian Sports Equipment eCommerce

The largest eCommerce retailer in the Colombian Sports Equipment eCommerce Market is reebok.co, with an online revenue of US$7m in 2024. Its revenue changed by 10-15% in 2024. Following in second place is adidas.co, followed by ktronix.com in third place.

# 1
reebok.coreebok.co
Biggest Category

Biggest Country

Growth 24/25

Revenue

US$7m

# 2
adidas.coadidas.co
Biggest Category

Biggest Country

Growth 24/25

Revenue

# 3
ktronix.comktronix.com
Biggest Category

Biggest Country

Growth 24/25

Revenue

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Colombian Sports Equipment eCommerce Penetration: Online Market Share

The Colombian Sports Equipment eCommerce Market reached an online share of 25-30% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 30-35% in 2025.

Online Share

25-30%
2024

Online Share Forecast

30-35%
2025

Online Share/eCommerce Market Share

2022
2023
25-30%
2024
30-35%
2025
2026

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Colombian Sports Equipment eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Colombian Sports Equipment eCommerce Market was 8.5-9.0%, while the cart abandonment rate was 85.0-85.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

8.5-9.0%2024
85.0-85.5%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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