Sports Equipment Industry in Malaysia
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Malaysian Sports Equipment eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Malaysian Sports Equipment eCommerce Market generated an eCommerce revenue of US$619m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Malaysian Sports Equipment eCommerce Market, monthly revenues in May of 2025 were US$59m. This represents a change of 0-5% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Malaysian Sports Equipment eCommerce: Product Categories
In the Malaysian Sports Equipment eCommerce Market, Individual Sports is the largest category, contributing 62% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Individual Sports (62%)
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Biggest Online Retailers in Malaysian Sports Equipment eCommerce
The largest eCommerce retailer in the Malaysian Sports Equipment eCommerce Market is shopee.com.my, with an online revenue of US$4m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is mi.com, followed by adidas.com.my in third place.
shopee.com.myUS$4m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | shopee.com.my | US$4m | |||
| 2. | mi.com | ||||
| 3. | adidas.com.my |
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Malaysian Sports Equipment eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Malaysian Sports Equipment eCommerce Market was 9.0-9.5%, while the cart abandonment rate was 77.5-78.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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