Sports Equipment Industry in Russia
wildberries.rueCommerce Revenue
Growth Forecast
Growth
Average Order Value
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eCommerce Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Russian Sports Equipment eCommerce Market generated an eCommerce revenue of US$3,039m in 2024, reflecting an eCommerce growth rate of 20-25% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Russian Sports Equipment eCommerce Market, monthly revenues in April of 2025 were US$226m. This represents a change of <0% from the previous month.
Revenue Current Month
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03/25-04/25Monthly Revenue (in Million US$)
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eCommerce Product Categories
In the Russian Sports Equipment eCommerce Market, Individual Sports is the largest category, contributing 60% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Individual Sports (60%)
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Biggest Online Retailers
The largest eCommerce retailer in the Russian Sports Equipment eCommerce Market is wildberries.ru, with an online revenue of US$263m in 2024. Its revenue changed by 20-25% in 2024. Following in second place is sportmaster.ru, followed by citilink.ru in third place.
wildberries.ruFashion
Russia
5-10%
US$263m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | wildberries.ru | Fashion | Russia | 5-10% | US$263m |
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eCommerce Transaction KPIs: Conversion Rate, Return Rate
In 2024, the add-to-cart rate for the Russian Sports Equipment eCommerce Market was 8.5-9.0%, while the cart abandonment rate was 79.5-80.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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