Fashion Industry in Poland

Polish Fashion E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Polish Fashion E-Commerce Market generated an e-commerce revenue of US$3,236m in 2024, reflecting an e-commerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 10-15%.

Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Polish Fashion E-Commerce Market, monthly revenues in November of 2025 were US$360m. This represents a change of 10-15% from the previous month.

Polish Fashion E-Commerce: Product Categories

In the Polish Fashion E-Commerce Market, Apparel is the largest category, contributing 51% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Biggest Online Retailers in Polish Fashion E-Commerce

The largest e-commerce retailer in the Polish Fashion E-Commerce Market is allegro.pl, with an online revenue of US$2,198m in 2024. Its revenue changed by 10-15% in 2024. Following in second place is vinted.pl, followed by zalando.pl in third place.

# 1

allegro.pl

Biggest Category

Hobby & Leisure

Biggest Country

Poland

Growth 24/25

5-10%

Revenue (GMV)

US$2,198m

# 2

vinted.pl

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue (GMV)

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# 3

zalando.pl

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue (GMV)

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Position	Store	Biggest Category	Biggest Country	Growth 24/25	Revenue (GMV)
1.	allegro.pl	Hobby & Leisure	Poland	5-10%	US$2,198m
2.	vinted.pl	Unlock	Unlock	Unlock	Unlock
3.	zalando.pl	Unlock	Unlock	Unlock	Unlock
4.	example123.bla	Unlock	Unlock	Unlock	Unlock
5.	storenamesome-24.xbz	Unlock	Unlock	Unlock	Unlock
6.	emerald-emerald.xb	Unlock	Unlock	Unlock	Unlock
7.	roserose.hru	Unlock	Unlock	Unlock	Unlock
8.	cakestore24.zwr	Unlock	Unlock	Unlock	Unlock
9.	limedatabase.yzu	Unlock	Unlock	Unlock	Unlock
10.	cyan-cpu-chips.yzu	Unlock	Unlock	Unlock	Unlock

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Polish Fashion E-Commerce Penetration: Online Market Share

The Polish Fashion E-Commerce Market reached an online share of 50-55% in 2024. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 60-65% in 2025.

Top Shipping, Payment and Software Providers in Polish Fashion E-Commerce

One of the key characteristics of any e-commerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Polish Fashion E-Commerce Market, DPD is the shipping provider offered by most e-commerce retailers, VISA (Cards) is the number one payment provider, and IdoSell the leading provider of shop software.

Polish Fashion E-Commerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Polish Fashion E-Commerce Market was 12.0-12.5%, while the cart abandonment rate was 79.5-80.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.

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