Toys Industry in Poland
E-Commerce Revenue
Growth
Growth Forecast
Average Order Value
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Polish Toys E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The Polish Toys E-Commerce Market generated an e-commerce revenue of US$783m in 2024, reflecting an e-commerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 15-20%.
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
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Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Polish Toys E-Commerce Market, monthly revenues in November of 2025 were US$89m. This represents a change of 5-10% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Biggest Online Retailers in Polish Toys E-Commerce
The largest e-commerce retailer in the Polish Toys E-Commerce Market is allegro.pl, with an online revenue of US$586m in 2024. Its revenue changed by 10-15% in 2024. Following in second place is mediaexpert.pl, followed by aliexpress.com in third place.
Hobby & Leisure
Poland
5-10%
US$586m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue (GMV) |
|---|---|---|---|---|---|
| 1. | Hobby & Leisure | Poland | 5-10% | US$586m | |
| 2. | |||||
| 3. |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Polish Toys E-Commerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Polish Toys E-Commerce Market was 12.0-12.5%, while the cart abandonment rate was 75.0-75.5%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
2024Averager Order Value
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