Toys Industry in Poland
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Polish Toys eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Polish Toys eCommerce Market generated an eCommerce revenue of US$783m in 2024, reflecting an eCommerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 15-20%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Polish Toys eCommerce Market, monthly revenues in May of 2025 were US$75m. This represents a change of 0-5% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Biggest Online Retailers in Polish Toys eCommerce
The largest eCommerce retailer in the Polish Toys eCommerce Market is lego.com, with an online revenue of US$20m in 2024. Its revenue changed by 10-15% in 2024. Following in second place is ikea.com, followed by smyk.com in third place.
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | Hobby & Leisure | United States | 10-15% | US$20m | |
| 2. | |||||
| 3. |
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Polish Toys eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Polish Toys eCommerce Market was 12.0-12.5%, while the cart abandonment rate was 75.0-75.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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2024Discount Rate
2024Return Rate
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