Online Pharmacy Market in the US

Top Online Store
amazon.comamazon.com
Top Category
Pharmaceuticals
Online Share
35-40%

eCommerce Revenue

US$22,312m
2024

Growth

0-5%
2024

Growth Forecast

5-10%
24/25

Average Order Value

2024

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U.S. Health Care eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The U.S. Health Care eCommerce Market generated an eCommerce revenue of US$22,312m in 2024, reflecting an eCommerce growth rate of 0-5% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.

Annual Revenue

US$22,312m
2024

Annual Growth Forecast

5-10%
24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
22,312
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the U.S. Health Care eCommerce Market, monthly revenues in May of 2025 were US$1,887m. This represents a change of <0% from the previous month.

Revenue Current Month

US$1,887m
05/25

Growth from Previous Month

<0%
04/25-05/25

Monthly Revenue (in Million US$)

01/2025
02/2025
03/2025
04/2025
1,887
05/2025

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U.S. Health Care eCommerce: Product Categories

In the U.S. Health Care eCommerce Market, Pharmaceuticals is the largest category, contributing 41% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Pharmaceuticals (41%)

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Biggest Online Retailers in U.S. Health Care eCommerce

The largest eCommerce retailer in the U.S. Health Care eCommerce Market is amazon.com, with an online revenue of US$2,012m in 2024. Its revenue changed by 0-5% in 2024. Following in second place is walmart.com, followed by hims.com in third place.

# 1
amazon.comamazon.com
Biggest Category

Hobby & Leisure

Biggest Country

United States

Growth 24/25

5-10%

Revenue

US$2,012m

# 2
walmart.comwalmart.com
Biggest Category

Biggest Country

Growth 24/25

Revenue

# 3
hims.comhims.com
Biggest Category

Biggest Country

Growth 24/25

Revenue

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U.S. Health Care eCommerce Penetration: Online Market Share

The U.S. Health Care eCommerce Market reached an online share of 35-40% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 40-45% in 2025.

Online Share

35-40%
2024

Online Share Forecast

40-45%
2025

Online Share/eCommerce Market Share

2022
2023
35-40%
2024
40-45%
2025
2026

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U.S. Health Care eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the U.S. Health Care eCommerce Market was 14.0-14.5%, while the cart abandonment rate was 74.0-74.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

14.0-14.5%2024
74.0-74.5%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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