Toys Industry in the US
amazon.comeCommerce Revenue
Growth
Growth Forecast
Average Order Value
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U.S. Toys eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The U.S. Toys eCommerce Market generated an eCommerce revenue of US$21,063m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the U.S. Toys eCommerce Market, monthly revenues in May of 2025 were US$1,735m. This represents a change of 0-5% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Biggest Online Retailers in U.S. Toys eCommerce
The largest eCommerce retailer in the U.S. Toys eCommerce Market is amazon.com, with an online revenue of US$4,743m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is walmart.com, followed by target.com in third place.
amazon.comHobby & Leisure
United States
5-10%
US$4,743m
walmart.comtarget.comExplore the Entire Retail Landscape
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | amazon.com | Hobby & Leisure | United States | 5-10% | US$4,743m |
| 2. | walmart.com | ||||
| 3. | target.com |
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U.S. Toys eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the U.S. Toys eCommerce Market was 13.5-14.0%, while the cart abandonment rate was 71.5-72.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Conversion Rate
2024Discount Rate
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