Personal Care Industry in the US
E-Commerce Revenue
Growth
Growth Forecast
Average Order Value
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US Personal Care E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
Monthly E-Commerce Revenue & Growth
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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US Personal Care E-Commerce: Product Categories
Revenue Breakdown by Category
Fragrances (40%)
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Biggest Online Retailers in US Personal Care E-Commerce
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| Position | Retailer | Biggest Category | Biggest Country | Growth 24/25 | Revenue 2025 (GMV) |
|---|---|---|---|---|---|
| 1. | Fashion | United States | 20-25% | US$214,384m | |
| 2. | |||||
| 3. |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
US Personal Care E-Commerce: Conversion Funnel KPIs
Conversion Rate
2025Discount Rate
2025Return Rate
2025Averager Order Value
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