Naver Conversion Rate & Transaction KPIs
Naver converts visits at a 2.4% conversion rate in 2025, generating 315,688,157 orders from 60,669,289 buyers at a 5.2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Naver Average Order Value
- Naver's gross average order value (AOV) is US$112.38 in 2025.
- Discounts of US$12.89 and returns of US$7.4 took Naver's net AOV to US$92.09 in 2025.
- After US$9.21 VAT, Naver's final AOV was US$101.3 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Naver Monthly Number of Orders
- Naver recorded 26,265,908 orders in 07/26.
- Across 2025, Naver recorded 315,688,157 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Naver Monthly Number of Buyers
- Naver had 11,319,674 buyers in 07/26.
- Across 2025, 60,669,289 buyers shopped at Naver.
Number of Buyers
07/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Naver Monthly Purchase Frequency
- Naver shoppers ordered about 2.3 times in 07/26.
- Across 2025, each Naver buyer placed 5.2 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Naver Monthly Gross AOV After Deductions
- Naver's monthly gross AOV was US$105.25 in 07/26.
- For 2025, Naver's gross AOV before deductions was US$112.38.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
Discover Profiles
Conversion Rate & Transaction KPIs of Naver's Competitors
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