Shopee Conversion Rate & Transaction KPIs
Shopee converts visits at a 2.0% conversion rate in 2025, generating 1,548,131,487 orders from 189,392,908 buyers at a 8.2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Shopee Average Order Value
- Shopee's gross average order value (AOV) is US$92.81 in 2025.
- Discounts of US$13.76 and returns of US$5.55 took Shopee's net AOV to US$73.5 in 2025.
- After US$8.79 VAT, Shopee's final AOV was US$82.29 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Shopee Monthly Number of Orders
- Shopee recorded 165,884,836 orders in 06/26.
- Across 2025, Shopee recorded 1,548,131,487 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Shopee Monthly Number of Buyers
- Shopee had 62,224,984 buyers in 06/26.
- Across 2025, 189,392,908 buyers shopped at Shopee.
Number of Buyers
06/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Shopee Monthly Purchase Frequency
- Shopee shoppers ordered about 2.7 times in 06/26.
- Across 2025, each Shopee buyer placed 8.2 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Shopee Monthly Gross AOV After Deductions
- Shopee's monthly gross AOV was US$75.26 in 06/26.
- For 2025, Shopee's gross AOV before deductions was US$92.81.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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