Shopee Conversion Rate & Transaction KPIs
Shopee converts visits at a 2.0% conversion rate in 2025, generating 1,595,120,446 orders from 193,681,276 buyers at a 8.2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Shopee Average Order Value
- Shopee's gross average order value (AOV) is US$90.08 in 2025.
- Discounts of US$13.35 and returns of US$5.39 took Shopee's net AOV to US$71.34 in 2025.
- After US$8.53 VAT, Shopee's final AOV was US$79.87 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Shopee Monthly Number of Orders
- Shopee recorded 178,263,200 orders in 08/26.
- Across 2025, Shopee recorded 1,595,120,446 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Shopee Monthly Number of Buyers
- Shopee had 68,448,812 buyers in 08/26.
- Across 2025, 193,681,276 buyers shopped at Shopee.
Number of Buyers
08/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Shopee Monthly Purchase Frequency
- Shopee shoppers ordered about 2.6 times in 08/26.
- Across 2025, each Shopee buyer placed 8.2 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Shopee Monthly Gross AOV After Deductions
- Shopee's monthly gross AOV was US$75.92 in 08/26.
- For 2025, Shopee's gross AOV before deductions was US$90.08.
Gross AOV
08/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
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Track Shopee's full monthly history to spot momentum and seasonality.
See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
Discover Profiles
Conversion Rate & Transaction KPIs of Shopee's Competitors
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