Shopee Conversion Rate & Transaction KPIs
Shopee converts visits at a 2.0% conversion rate in 2025, generating 1,654,370,401 orders from 197,939,631 buyers at a 8.4 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Shopee Average Order Value
- Shopee's gross average order value (AOV) is US$86.72 in 2025.
- Discounts of US$12.73 and returns of US$4.51 took Shopee's net AOV to US$69.47 in 2025.
- After US$7.54 VAT, Shopee's final AOV was US$77.01 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Shopee Monthly Number of Orders
- Shopee recorded 190,488,300 orders in 09/26.
- Across 2025, Shopee recorded 1,654,370,401 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Shopee Monthly Number of Buyers
- Shopee had 70,604,053 buyers in 09/26.
- Across 2025, 197,939,631 buyers shopped at Shopee.
Number of Buyers
09/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Shopee Monthly Purchase Frequency
- Shopee shoppers ordered about 2.7 times in 09/26.
- Across 2025, each Shopee buyer placed 8.4 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Shopee Monthly Gross AOV After Deductions
- Shopee's monthly gross AOV was US$70.53 in 09/26.
- For 2025, Shopee's gross AOV before deductions was US$86.72.
Gross AOV
09/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
Discover Profiles
Conversion Rate & Transaction KPIs of Shopee's Competitors
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