Zalando Competitors
Zalando's biggest store zalando.de, at US$5,100m GMV, is most similar to otto.de at a 83.0 Match Score, ahead of hm.com at 80.8 and shein.com at 76.2.
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
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Zalando Competitor Landscape
- otto.de is the store most similar to Zalando's biggest store at a 83.0 Match Score, with US$8.5bn GMV.
- hm.com ranks next as a similar store at a 80.8 Match Score and US$6.2bn GMV.
- shein.com follows at a 76.2 Match Score and US$66.5bn GMV.
Zalando's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
Top Zalando Competitors & Similar Stores
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Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
 zalando.de | US$5,099.7m | 4.8 | US$73 | |||
| 1. | 83% | US$8,465.5m | 2.7 | US$194 | ||
| 2. | 81% | US$6,163.5m | 4.0 | US$47 | ||
| 3. | 76% | US$66,543.6m | 4.0 | US$65 | ||
| 4. | 69% | US$3,736.7m | 3.8 | US$84 | ||
| 5. | 69% | US$4,419.3m | 3.9 | US$77 |
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