Uniqlo Conversion Rate & Transaction KPIs
Uniqlo converts visits at a 2.6% conversion rate in 2025, generating 78,828,807 orders from 38,764,884 buyers at a 2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Uniqlo Average Order Value
- Uniqlo's gross average order value (AOV) is US$98.0 in 2025.
- Discounts of US$17.17 and returns of US$17.14 took Uniqlo's net AOV to US$63.69 in 2025.
- After US$7.72 VAT, Uniqlo's final AOV was US$71.41 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Uniqlo Monthly Number of Orders
- Uniqlo recorded 8,770,369 orders in 10/26.
- Across 2025, Uniqlo recorded 78,828,807 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Uniqlo Monthly Number of Buyers
- Uniqlo had 7,474,264 buyers in 10/26.
- Across 2025, 38,764,884 buyers shopped at Uniqlo.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Uniqlo Monthly Purchase Frequency
- Uniqlo shoppers ordered about 1.2 times in 10/26.
- Across 2025, each Uniqlo buyer placed 2 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Uniqlo Monthly Gross AOV After Deductions
- Uniqlo's monthly gross AOV was US$82.01 in 10/26.
- For 2025, Uniqlo's gross AOV before deductions was US$98.0.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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