Home Depot Conversion Rate & Transaction KPIs

Home Depot converts visits at a 2.8% conversion rate in 2025, generating 300,172,050 orders from 107,550,233 buyers at a 2.8 purchase frequency.

Conversion Rate

2025
2.8%

Number of Orders

2025
300,172,050

Number of Buyers

2025
107,550,233

Purchase Frequency

2025
2.8

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Home Depot Average Order Value

  • Home Depot's gross average order value (AOV) is US$105.47 in 2025.
  • Discounts of US$11.53 and returns of US$8.04 took Home Depot's net AOV to US$85.9 in 2025.
  • After US$4.66 VAT, Home Depot's final AOV was US$90.56 in 2025.

Average Order Value Calculation in 2025

US$105.47
US$11.53
US$8.04
US$85.9
US$4.66
US$90.56

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Home Depot Monthly Number of Orders

  • Home Depot recorded 26,051,825 orders in 10/26.
  • Across 2025, Home Depot recorded 300,172,050 orders in total.

Number of Orders

10/26
26,051,825

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
26,052
10/26

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Home Depot Monthly Number of Buyers

  • Home Depot had 15,378,291 buyers in 10/26.
  • Across 2025, 107,550,233 buyers shopped at Home Depot.

Number of Buyers

10/26
15,378,291

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
15,378
10/26

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Home Depot Monthly Purchase Frequency

  • Home Depot shoppers ordered about 1.7 times in 10/26.
  • Across 2025, each Home Depot buyer placed 2.8 orders in total.

Purchase Frequency

10/26
1.7

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.7
10/26

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Home Depot Monthly Gross AOV After Deductions

  • Home Depot's monthly gross AOV was US$82.42 in 10/26.
  • For 2025, Home Depot's gross AOV before deductions was US$105.47.

Gross AOV

10/26
US$82.42

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$82.42
10/26

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Full history for conversion, AOV and order economics.

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Conversion Rate & Transaction KPIs of Home Depot's Competitors

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