Sams Club Conversion Rate & Transaction KPIs
Sams Club converts visits at a 3.4% conversion rate in 2025, generating 148,503,102 orders from 35,514,224 buyers at a 4.2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Sams Club Average Order Value
- Sams Club's gross average order value (AOV) is US$130.37 in 2025.
- Discounts of US$16.89 and returns of US$9.35 took Sams Club's net AOV to US$104.13 in 2025.
- After US$5.64 VAT, Sams Club's final AOV was US$109.77 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Sams Club Monthly Number of Orders
- Sams Club recorded 14,125,374 orders in 10/26.
- Across 2025, Sams Club recorded 148,503,102 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Sams Club Monthly Number of Buyers
- Sams Club had 6,634,760 buyers in 10/26.
- Across 2025, 35,514,224 buyers shopped at Sams Club.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Sams Club Monthly Purchase Frequency
- Sams Club shoppers ordered about 2.1 times in 10/26.
- Across 2025, each Sams Club buyer placed 4.2 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Sams Club Monthly Gross AOV After Deductions
- Sams Club's monthly gross AOV was US$111.21 in 10/26.
- For 2025, Sams Club's gross AOV before deductions was US$130.37.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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