Wildberries Competitors

Wildberries's biggest store wildberries.ru, at US$69,448m GMV, is most similar to tiktok.com at a 67.6 Match Score, ahead of tmall.com at 66.9 and douyin.com at 66.2.

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

Discover Competitor Finder for More Details

E-Commerce Market Intelligence

Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.

Discover ECDB

Wildberries Competitor Landscape

tiktok.com is the store most similar to Wildberries's biggest store at a 67.6 Match Score, with US$64.4bn GMV.
tmall.com ranks next as a similar store at a 66.9 Match Score and US$551.6bn GMV.
douyin.com follows at a 66.2 Match Score and US$592.1bn GMV.

Wildberries's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

100

200

300

400

500

600

700

Total GMV 2025 (in US$ billion)

Top Wildberries Competitors & Similar Stores

tiktok.com tops the stores most similar to Wildberries's biggest store at a 67.6 Match Score and a US$41 AOV.
tmall.com is a close alternative at a 66.9 Match Score and a US$78 AOV.
douyin.com follows at a 66.2 Match Score and a US$54 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	wildberries.ru		US$69,447.5m	7.4	US$64
1.	tiktok.com	68%	US$64,364.3m	5.1	US$41
2.	tmall.com	67%	US$551,582.9m	10.9	US$78
3.	douyin.com	66%	US$592,084.7m	16.0	US$54
4.	taobao.com	66%	US$566,273.8m	17.5	US$33
5.	coupang.com	65%	US$57,228.3m	4.5	US$98