Shoes Industry in Malaysia

Top Retailer
ShopeeShopee
Top Category
Active Footwear
Country
Malaysia
Online Share
N/A

E-Commerce Revenue

US$1,238m
2025

Growth

5-10%
2025

Growth Forecast

5-10%
25/26

Average Order Value

2025

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Malaysian Footwear E-Commerce: Market Size & GrowthMalaysian Footwear E-Commerce: Product CategoriesBiggest Online Retailers in Malaysian Footwear E-CommerceMalaysian Footwear E-Commerce: Conversion Funnel KPIs

Malaysian Footwear E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Malaysian Footwear E-Commerce Market generated an e-commerce revenue of US$1,238m in 2025, reflecting an e-commerce growth rate of 5-10% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 5-10%.

Annual Revenue

US$1,238m
2025

Annual Growth Forecast

5-10%
25/26

E-Commerce Market Size by Annual Revenue (in Million US$)

2023
2024
1,238
2025
2026
2027

Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Malaysian Footwear E-Commerce Market, monthly revenues in May of 2026 were US$117m. This represents a change of <0% from the previous month.

Revenue Current Month

US$117m
05/26

Growth from Previous Month

<0%
04/26-05/26

Monthly Revenue (in Million US$)

01/2026
02/2026
03/2026
04/2026
117
05/2026

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Malaysian Footwear E-Commerce: Product Categories

In the Malaysian Footwear E-Commerce Market, Active Footwear is the largest category, contributing 34% to the market's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2025

Active Footwear (34%)

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Biggest Online Retailers in Malaysian Footwear E-Commerce

The largest e-commerce retailer in the Malaysian Footwear E-Commerce Market is Shopee, with an online revenue of US$127,400m in 2025. Its revenue changed by 25-30% in 2025. Following in second place is Tiktok Shop, followed by Lazada in third place.
# 1
ShopeeShopee
Biggest Category

Fashion

Biggest Country

Indonesia

Growth 24/25

25-30%

Revenue 2025 (GMV)

US$127,400m

# 2
Tiktok ShopTiktok Shop
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

# 3
LazadaLazada
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Malaysian Footwear E-Commerce: Conversion Funnel KPIs

In 2025, the add-to-cart rate for the Malaysian Footwear E-Commerce Market was 11.5-12.0%, while the cart abandonment rate was 77.5-78.0%. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
Add-to-Cart Rate
11.5-12.0% 2025
Cart Abandonment Rate
77.5-78.0%
2025

Conversion Rate

2025

Discount Rate

2025

Return Rate

2025

Averager Order Value

2025

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