Flipkart Conversion Rate & Transaction KPIs
Flipkart converts visits at a 2.4% conversion rate in 2025, generating 468,278,451 orders from 102,867,452 buyers at a 4.6 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Flipkart Average Order Value
- Flipkart's gross average order value (AOV) is US$58.55 in 2025.
- Discounts of US$10.36 and returns of US$3.28 took Flipkart's net AOV to US$44.9 in 2025.
- After US$8.01 VAT, Flipkart's final AOV was US$52.91 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Flipkart Monthly Number of Orders
- Flipkart recorded 40,290,631 orders in 07/26.
- Across 2025, Flipkart recorded 468,278,451 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Flipkart Monthly Number of Buyers
- Flipkart had 23,622,834 buyers in 07/26.
- Across 2025, 102,867,452 buyers shopped at Flipkart.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Flipkart Monthly Purchase Frequency
- Flipkart shoppers ordered about 1.7 times in 07/26.
- Across 2025, each Flipkart buyer placed 4.6 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Flipkart Monthly Gross AOV After Deductions
- Flipkart's monthly gross AOV was US$50.69 in 07/26.
- For 2025, Flipkart's gross AOV before deductions was US$58.55.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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