Tesco Conversion Rate & Transaction KPIs
Tesco converts visits at a 4.5% conversion rate in 2025, generating 109,365,425 orders from 22,460,314 buyers at a 4.9 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Tesco Average Order Value
- Tesco's gross average order value (AOV) is US$127.32 in 2025.
- Discounts of US$13.66 and returns of US$8.09 took Tesco's net AOV to US$105.57 in 2025.
- After US$16.34 VAT, Tesco's final AOV was US$121.91 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Tesco Monthly Number of Orders
- Tesco recorded 10,557,445 orders in 07/26.
- Across 2025, Tesco recorded 109,365,425 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Tesco Monthly Number of Buyers
- Tesco had 5,030,723 buyers in 07/26.
- Across 2025, 22,460,314 buyers shopped at Tesco.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Tesco Monthly Purchase Frequency
- Tesco shoppers ordered about 2.1 times in 07/26.
- Across 2025, each Tesco buyer placed 4.9 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Tesco Monthly Gross AOV After Deductions
- Tesco's monthly gross AOV was US$116.28 in 07/26.
- For 2025, Tesco's gross AOV before deductions was US$127.32.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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