Meet the 100 Retail Giants Dominating Online Shopping in Europe

The top 100 online retailers in Europe are centered around brands with origin in Central and Western Europe, with a significant presence of Russian retailers in Eastern Europe. This distribution reflects both historical e-commerce infrastructure and regional consumer preferences.

What the Map Shows Us

• Regional Dominance:

Russia has a strong presence in Eastern Europe, with multiple retailers like Ozon, Wildberries, Yandex, M.Video, DNS-Shop, Vseinstrumenti, Citilink, Lamoda, Sima-land, Apteka, Petrovich, and Detsky Mir. These primarily cover electronics, fashion, DIY, and care products.

Germany, France, and the United Kingdom dominate Western and Central Europe. German retailers such as Zalando, Otto, About You, and Adidas focus on fashion and electronics, while French players like Carrefour, Cdiscount, and Fnac span fashion, grocery, and electronics. The UK similarly features Tesco, Sainsbury’s, ASDA, Next, Currys, and M&S, primarily in fashion, grocery, and electronics.

• Category Concentration:

Fashion is the most common sector, represented heavily by retailers across Germany, France, the UK, Turkey, Spain, and Russia.

Electronics is another major category, with Russia (Ozon, M.Video, DNS-Shop, Citilink) and Germany (Alternate, MediaMarkt) leading.

Grocery sees dominance by UK and German retailers, including Tesco, Sainsbury’s, ASDA, Lidl and Rewe, reflecting the growing trend of online food shopping.

• Cross-Border Trends:

Certain retailers have expanded significantly across Europe, e.g., Zalando (Germany-based), ASOS (from the UK), Zara (Spanish-origin) and Veepee (France-based). They represent the rise of pan-European e-commerce platforms.

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This map is based on ECDB-proprietary data. The data is adjustable and flexible within ECDB's ranking tool. There are many more regional specifications possible, tailored to your business needs.