DIY Industry in Austria
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Austrian DIY eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Austrian DIY eCommerce Market generated an eCommerce revenue of US$1,092m in 2024, reflecting an eCommerce growth rate of 0-5% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 0-5%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Austrian DIY eCommerce Market, monthly revenues in May of 2025 were US$96m. This represents a change of <0% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Austrian DIY eCommerce: Product Categories
In the Austrian DIY eCommerce Market, Tools & Construction Supplies is the largest category, contributing 61% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Tools & Construction Supplies (61%)
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Biggest Online Retailers in Austrian DIY eCommerce
The largest eCommerce retailer in the Austrian DIY eCommerce Market is amazon.de, with an online revenue of US$102m in 2024. Its revenue changed by 0-5% in 2024. Following in second place is hornbach.at, followed by ikea.com in third place.
amazon.deUS$102m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | amazon.de | US$102m | |||
| 2. | hornbach.at | ||||
| 3. |
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Austrian DIY eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Austrian DIY eCommerce Market was 7.5-8.0%, while the cart abandonment rate was 68.0-68.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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