Electronics Industry in Germany

German Electronics E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The German Electronics E-Commerce Market generated an e-commerce revenue of US$23,959m in 2024, reflecting an e-commerce growth rate of 0-5% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 5-10% .

Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the German Electronics E-Commerce Market, monthly revenues in December of 2025 were US$2,838m. This represents a change of <0% from the previous month.

German Electronics E-Commerce: Product Categories

In the German Electronics E-Commerce Market, Consumer Electronics is the largest category, contributing 65% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Biggest Online Retailers in German Electronics E-Commerce

The largest e-commerce retailer in the German Electronics E-Commerce Market is Amazon, with an online revenue of US$790,088m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is Apple, followed by Mediamarkt in third place.

# 1

Amazon

Biggest Category

Electronics

Biggest Country

United States

Growth 23/24

5-10%

Revenue 2024 (GMV)

US$790,088m

# 2

Apple

Biggest Category

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Biggest Country

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Growth 23/24

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Revenue (GMV)

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# 3

Mediamarkt

Biggest Category

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Biggest Country

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Growth 23/24

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Revenue (GMV)

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Position	Retailer	Biggest Category	Biggest Country	Growth 23/24	Revenue 2024 (GMV)
1.	Amazon	Electronics	United States	5-10%	US$790,088m
2.	Apple	Unlock	Unlock	Unlock	Unlock
3.	Mediamarkt	Unlock	Unlock	Unlock	Unlock
4.	example123.bla	Unlock	Unlock	Unlock	Unlock
5.	storenamesome-24.xbz	Unlock	Unlock	Unlock	Unlock
6.	emerald-emerald.xb	Unlock	Unlock	Unlock	Unlock
7.	roserose.hru	Unlock	Unlock	Unlock	Unlock
8.	cakestore24.zwr	Unlock	Unlock	Unlock	Unlock
9.	limedatabase.yzu	Unlock	Unlock	Unlock	Unlock
10.	cyan-cpu-chips.yzu	Unlock	Unlock	Unlock	Unlock

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

German Electronics E-Commerce Penetration: Online Market Share

The German Electronics E-Commerce Market reached an online share of 40-45% in 2024. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 40-45% in 2025.

Top Shipping, Payment and Software Providers in German Electronics E-Commerce

One of the key characteristics of any e-commerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the German Electronics E-Commerce Market, DHL is the shipping provider offered by most e-commerce retailers, PayPal (E-wallets) is the number one payment provider, and Shopware the leading provider of shop software.

German Electronics E-Commerce: Conversion Funnel KPIs

In 2024 , the add-to-cart rate for the German Electronics E-Commerce Market was 7.0-7.5% , while the cart abandonment rate was 59.5-60.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.

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