Online Pharmacy Market in Greece
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Greek Health Care eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Greek Health Care eCommerce Market generated an eCommerce revenue of US$321m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Greek Health Care eCommerce Market, monthly revenues in June of 2025 were US$29m. This represents a change of <0% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Greek Health Care eCommerce: Product Categories
In the Greek Health Care eCommerce Market, Pharmaceuticals is the largest category, contributing 28% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Pharmaceuticals (28%)
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Biggest Online Retailers in Greek Health Care eCommerce
The largest eCommerce retailer in the Greek Health Care eCommerce Market is smile-pharmacy.gr, with an online revenue of US$15m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is wecare.gr, followed by pharmacydiscount.gr in third place.
smile-pharmacy.grUS$15m
wecare.grpharmacydiscount.grExplore the Entire Retail Landscape
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | smile-pharmacy.gr | US$15m | |||
| 2. | wecare.gr | ||||
| 3. | pharmacydiscount.gr |
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Greek Health Care eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Greek Health Care eCommerce Market was 13.0-13.5%, while the cart abandonment rate was 76.5-77.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
2024Averager Order Value
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