Online Pharmacy Market in Greece
E-Commerce Revenue
Growth
Growth Forecast
Average Order Value
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Greek Health Care E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The Greek Health Care E-Commerce Market generated an e-commerce revenue of US$321m in 2024, reflecting an e-commerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 10-15%.
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
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Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Greek Health Care E-Commerce Market, monthly revenues in November of 2025 were US$34m. This represents a change of 10-15% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Greek Health Care E-Commerce: Product Categories
In the Greek Health Care E-Commerce Market, Pharmaceuticals is the largest category, contributing 28% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Pharmaceuticals (28%)
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Biggest Online Retailers in Greek Health Care E-Commerce
The largest e-commerce retailer in the Greek Health Care E-Commerce Market is skroutz.gr, with an online revenue of US$31m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is vita4you.gr, followed by pharmacydiscount.gr in third place.
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- Access comprehensive, filterable rankings tailored to this specific market
- Refine results with a wide range of filters for a sharper market view
Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Greek Health Care E-Commerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Greek Health Care E-Commerce Market was 13.0-13.5%, while the cart abandonment rate was 76.5-77.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
2024Averager Order Value
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