Online Pharmacy Market in Thailand

Thai Health Care eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Thai Health Care eCommerce Market generated an eCommerce revenue of US$643m in 2024, reflecting an eCommerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 20-25%.

Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Thai Health Care eCommerce Market, monthly revenues in May of 2025 were US$68m. This represents a change of 0-5% from the previous month.

Thai Health Care eCommerce: Product Categories

In the Thai Health Care eCommerce Market, Pharmaceuticals is the largest category, contributing 31% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Biggest Online Retailers in Thai Health Care eCommerce

The largest eCommerce retailer in the Thai Health Care eCommerce Market is shopee.co.th, with an online revenue of US$20m in 2024. Its revenue changed by 10-15% in 2024. Following in second place is lazada.co.th, followed by iherb.com in third place.

# 1

shopee.co.th

Biggest Category

Fashion

Biggest Country

Thailand

Growth 24/25

5-10%

Revenue

US$20m

# 2

lazada.co.th

Biggest Category

Unlock

Biggest Country

Unlock

Growth 24/25

Unlock

Revenue

Unlock

# 3

Iherb

Biggest Category

Unlock

Biggest Country

Unlock

Growth 24/25

Unlock

Revenue

Unlock

Position	Store	Biggest Category	Biggest Country	Growth 24/25	Revenue
1.	shopee.co.th	Fashion	Thailand	5-10%	US$20m
2.	lazada.co.th	Unlock	Unlock	Unlock	Unlock
3.	iherb.com	Unlock	Unlock	Unlock	Unlock
4.	example123.bla	Unlock	Unlock	Unlock	Unlock
5.	storenamesome-24.xbz	Unlock	Unlock	Unlock	Unlock
6.	emerald-emerald.xb	Unlock	Unlock	Unlock	Unlock
7.	roserose.hru	Unlock	Unlock	Unlock	Unlock
8.	cakestore24.zwr	Unlock	Unlock	Unlock	Unlock
9.	limedatabase.yzu	Unlock	Unlock	Unlock	Unlock
10.	cyan-cpu-chips.yzu	Unlock	Unlock	Unlock	Unlock

Explore the Entire Retail Landscape

• Unlock the full ranking of top eCommerce retailers in the market
• Access comprehensive, filterable rankings tailored to this specific market
• Refine results with a wide range of filters for a sharper market view

Book a Demo Get Access →

Thai Health Care eCommerce Penetration: Online Market Share

The Thai Health Care eCommerce Market reached an online share of 30-35% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 35-40% in 2025.

Thai Health Care eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Thai Health Care eCommerce Market was 11.0-11.5%, while the cart abandonment rate was 76.5-77.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

More Markets