Online Pharmacy Market in Türkiye
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Turkish Health Care eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Turkish Health Care eCommerce Market generated an eCommerce revenue of US$572m in 2024, reflecting an eCommerce growth rate of <0% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 15-20%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Turkish Health Care eCommerce Market, monthly revenues in May of 2025 were US$49m. This represents a change of 5-10% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Turkish Health Care eCommerce: Product Categories
In the Turkish Health Care eCommerce Market, Medical Products is the largest category, contributing 34% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Medical Products (34%)
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Biggest Online Retailers in Turkish Health Care eCommerce
The largest eCommerce retailer in the Turkish Health Care eCommerce Market is trendyol.com, with an online revenue of US$98m in 2024. Its revenue changed by <0% in 2024. Following in second place is migros.com.tr, followed by hepsiburada.com in third place.
trendyol.comFashion
Turkey
10-15%
US$98m
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Turkish Health Care eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Turkish Health Care eCommerce Market was 13.0-13.5%, while the cart abandonment rate was 77.0-77.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
2024Averager Order Value
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