Online Pharmacy Market in Pakistan
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Pakistani Health Care eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Pakistani Health Care eCommerce Market generated an eCommerce revenue of US$172m in 2024, reflecting an eCommerce growth rate of 20-25% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 15-20%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Pakistani Health Care eCommerce Market, monthly revenues in May of 2025 were US$18m. This represents a change of 0-5% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Pakistani Health Care eCommerce: Product Categories
In the Pakistani Health Care eCommerce Market, Pharmaceuticals is the largest category, contributing 45% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Pharmaceuticals (45%)
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Biggest Online Retailers in Pakistani Health Care eCommerce
The largest eCommerce retailer in the Pakistani Health Care eCommerce Market is dawaai.pk, with an online revenue of US$14m in 2024. Its revenue changed by 20-25% in 2024. Following in second place is dvago.pk, followed by nutrifactor.com.pk in third place.
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | Care Products | Pakistan | 5-10% | US$14m | |
| 2. | |||||
| 3. | nutrifactor.com.pk |
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Pakistani Health Care eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Pakistani Health Care eCommerce Market was 11.0-11.5%, while the cart abandonment rate was 76.5-77.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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