Xiaomi — Top Retailers
In 2025, mi.com was the single largest store selling Xiaomi online, generating US$15,296m at a 52.5% share of the brand's online brand revenue, ahead of tmall.com and douyin.com in second and third place. The ranking mixes Xiaomi's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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Top Stores Selling Xiaomi
- mi.com generated US$15,296m in brand revenue online, a 52.5% share, in 2025.
- tmall.com generated US$5,902m in brand revenue online, a 20.2% share, in 2025.
- douyin.com generated US$1,730m in brand revenue online, a 5.9% share, in 2025.
| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | D2C | US$15,296m52.5% | |
| 2. | D2C & Wholesale (Hybrid) | US$5,902m20.2% | |
| 3. | D2C & Wholesale (Hybrid) | US$1,730m5.9% | |
| 4. | D2C & Wholesale (Hybrid) | US$1,248m4.3% | |
| 5. | D2C & Wholesale (Hybrid) | US$684m2.3% |
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