Online Grocery Industry in Greece
ab.greCommerce Revenue
Growth Forecast
Growth
Average Order Value
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eCommerce Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Greek Food eCommerce Market generated an eCommerce revenue of US$289m in 2024, reflecting an eCommerce growth rate of 20-25% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 15-20%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Greek Food eCommerce Market, monthly revenues in April of 2025 were US$28m. This represents a change of 0-5% from the previous month.
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03/25-04/25Monthly Revenue (in Million US$)
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eCommerce Product Categories
In the Greek Food eCommerce Market, Fresh Food is the largest category, contributing 53% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Fresh Food (53%)
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Biggest Online Retailers
The largest eCommerce retailer in the Greek Food eCommerce Market is ab.gr, with an online revenue of US$52m in 2024. Its revenue changed by 20-25% in 2024. Following in second place is mymarket.gr, followed by sklavenitis.gr in third place.
ab.grUS$52m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | ab.gr | US$52m |
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eCommerce Transaction KPIs: Conversion Rate, Return Rate
In 2024, the add-to-cart rate for the Greek Food eCommerce Market was 14.0-14.5%, while the cart abandonment rate was 65.5-66.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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2024Averager Order Value
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