Online Grocery Industry in Greece
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Greek Food E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The Greek Food E-Commerce Market generated an e-commerce revenue of US$319m in 2025, reflecting an e-commerce growth rate of 15-20% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 15-20% .
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
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Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Greek Food E-Commerce Market, monthly revenues in February of 2026 were US$29m. This represents a change of <0% from the previous month.
Revenue Current Month
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Monthly Revenue (in Million US$)
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Greek Food E-Commerce: Product Categories
In the Greek Food E-Commerce Market, Fresh Food is the largest category, contributing 52% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Fresh Food (52%)
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Biggest Online Retailers in Greek Food E-Commerce
The largest e-commerce retailer in the Greek Food E-Commerce Market is Skroutz, with an online revenue of US$1,815m in 2025. Its revenue changed by 10-15% in 2025. Following in second place is Ab gr, followed by Trendyol in third place.
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| Position | Retailer | Biggest Category | Biggest Country | Growth 24/25 | Revenue 2025 (GMV) |
|---|---|---|---|---|---|
| 1. | Electronics | Greece | 10-15% | US$1,815m | |
| 2. | Ab gr | ||||
| 3. |
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Greek Food E-Commerce: Conversion Funnel KPIs
In 2025 , the add-to-cart rate for the Greek Food E-Commerce Market was 14.5-15.0% , while the cart abandonment rate was 65.5-66.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
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