Furniture Industry in Thailand
E-Commerce Revenue
US$2,484m
2025Growth
10-15%
2025Growth Forecast
10-15%
25/26Average Order Value
Unlock All E-Commerce Market Data
Gain access to all e-commerce market data for your market research and industry analysis.
Jump to section
Thai Furniture E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The Thai Furniture E-Commerce Market generated an e-commerce revenue of US$2,484m in 2025, reflecting an e-commerce growth rate of 10-15% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 10-15%.
Annual Revenue
US$2,484m
2025Annual Growth Forecast
10-15%
25/26E-Commerce Market Size by Annual Revenue (in Million US$)
2023
2024
2,4842025
2026
2027
Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Thai Furniture E-Commerce Market, monthly revenues in August of 2026 were US$228m. This represents a change of 0-5% from the previous month.
Revenue Current Month
US$228m
08/26Growth from Previous Month
0-5%
07/26-08/26Monthly Revenue (in Million US$)
04/2026
05/2026
06/2026
07/2026
22808/2026
Get Monthly Revenue Data with Seasonal Insights
Identify seasonal patterns with ease – powered by fresh, updated traffic data every month.
Thai Furniture E-Commerce: Product Categories
In the Thai Furniture E-Commerce Market, Home & Living is the largest category, contributing 59% to the market's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Get the Complete Category Split
Discover exactly which categories drive the market
Gain in-depth category insights, not just surface-level data
Includes a breakdown by main and subcategories
Biggest Online Retailers in Thai Furniture E-Commerce
The largest e-commerce retailer in the Thai Furniture E-Commerce Market is Tiktok Shop, with an online revenue of US$656,449m in 2025. Its revenue changed by 20-25% in 2025. Following in second place is Shopee, followed by Lazada in third place.
# 1
Explore the Entire Retail Landscape
- Unlock the full ranking of top e-commerce retailers in the market
- Access comprehensive, filterable rankings tailored to this specific market
- Refine results with a wide range of filters for a sharper market view
| Position | Retailer | Biggest Category | Biggest Country | Growth 24/25 | Revenue 2025 (GMV) |
|---|---|---|---|---|---|
| 1. | Fashion | Greater China | 20-25% | US$656,449m | |
| 2. | |||||
| 3. |
Explore the Entire Retail Landscape
- Unlock the full ranking of top e-commerce retailers in the market
- Access comprehensive, filterable rankings tailored to this specific market
- Refine results with a wide range of filters for a sharper market view
Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Thai Furniture E-Commerce Penetration: Online Market Share
The Thai Furniture E-Commerce Market reached an online share of 15-20% in 2025. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 20-25% in 2026.
Online Share
15-20%
2024 Online Share Forecast
20-25%
2026Online Share/E-Commerce Market Share
2023
2024
15-20%2025
20-25%2026
2027
Thai Furniture E-Commerce: Conversion Funnel KPIs
In 2025, the add-to-cart rate for the Thai Furniture E-Commerce Market was 10.5-11.0%, while the cart abandonment rate was 87.5-88.0%. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
10.5-11.0% 2025
Conversion Rate
2025Discount Rate
2025Return Rate
2025Averager Order Value
2025More Markets
All CategoriesThailandBags & AccessoriesThailandBeveragesThailandCare ProductsThailandDIYThailandElectronicsThailandFashionThailandFlowers & GiftsThailandFoodThailandFootwearThailandGardenThailandHealth CareThailandHousehold CareThailandMediaThailandPersonal CareThailandPet SuppliesThailandSports EquipmentThailandStationery, Crafts & Art SuppliesThailandToysThailandVehicle PartsThailandFurnitureAlgeriaFurnitureArgentinaFurnitureArmeniaFurnitureAustraliaFurnitureAustriaFurnitureAzerbaijanFurnitureBahrainFurnitureBangladeshFurnitureBelgiumFurnitureBrazilFurnitureBulgariaFurnitureCambodiaFurnitureCanadaFurnitureChileFurnitureColombiaFurnitureCroatiaFurnitureCzechiaFurnitureDenmarkFurnitureEcuadorFurnitureEgyptFurnitureEthiopiaFurnitureFinlandFurnitureFranceFurnitureGeorgiaFurnitureGermanyFurnitureGhanaFurnitureGreater ChinaFurnitureGreeceFurnitureGuatemalaFurnitureHungaryFurnitureIcelandFurnitureIndiaFurnitureIndonesiaFurnitureIranFurnitureIrelandFurnitureIsraelFurnitureItalyFurnitureJapanFurnitureKazakhstanFurnitureKenyaFurnitureKuwaitFurnitureLaosFurnitureLatviaFurnitureLebanonFurnitureLithuaniaFurnitureMalaysiaFurnitureMauritiusFurnitureMexicoFurnitureMongoliaFurnitureMoroccoFurnitureMyanmarFurnitureNepalFurnitureNetherlandsFurnitureNew ZealandFurnitureNigeriaFurnitureNorwayFurnitureOmanFurniturePakistanFurniturePeruFurniturePhilippinesFurniturePolandFurniturePortugalFurnitureQatarFurnitureRomaniaFurnitureRussiaFurnitureSaudi ArabiaFurnitureSenegalFurnitureSerbiaFurnitureSingaporeFurnitureSlovakiaFurnitureSloveniaFurnitureSouth AfricaFurnitureSouth KoreaFurnitureSpainFurnitureSri LankaFurnitureSwedenFurnitureSwitzerlandFurnitureTanzaniaFurnitureTunisiaFurnitureTurkeyFurnitureUgandaFurnitureUkraineFurnitureUnited Arab EmiratesFurnitureUnited KingdomFurnitureUnited StatesFurnitureUzbekistanFurnitureVietnamFurnitureWorldwide
Ready to Unlock the Full Power of ECDB?
Book a demo to see how ECDB's market intelligence can support your business.