Furniture Industry in Australia

Top Online Store
Top Category
Home & Living
Country
Online Share
25-30%

eCommerce Revenue

US$2,758m
2024

Growth

5-10%
2024

Growth Forecast

5-10%
24/25

Average Order Value

2024

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Australian Furniture eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Australian Furniture eCommerce Market generated an eCommerce revenue of US$2,758m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.

Annual Revenue

US$2,758m
2024

Annual Growth Forecast

5-10%
24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
2,758
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Australian Furniture eCommerce Market, monthly revenues in May of 2025 were US$247m. This represents a change of 5-10% from the previous month.

Revenue Current Month

US$247m
05/25

Growth from Previous Month

5-10%
04/25-05/25

Monthly Revenue (in Million US$)

01/2025
02/2025
03/2025
04/2025
247
05/2025

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Australian Furniture eCommerce: Product Categories

In the Australian Furniture eCommerce Market, Home & Living is the largest category, contributing 69% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Home & Living (69%)

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Biggest Online Retailers in Australian Furniture eCommerce

The largest eCommerce retailer in the Australian Furniture eCommerce Market is ikea.com, with an online revenue of US$234m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is templeandwebster.com.au, followed by amartfurniture.com.au in third place.

# 1
Biggest Category

Furniture & Homeware

Biggest Country

United States

Growth 24/25

0-5%

Revenue

US$234m

# 2
templeandwebster.com.autempleandwebster.com.au
Biggest Category

Biggest Country

Growth 24/25

Revenue

# 3
Biggest Category

Biggest Country

Growth 24/25

Revenue

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Australian Furniture eCommerce Penetration: Online Market Share

The Australian Furniture eCommerce Market reached an online share of 25-30% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 30-35% in 2025.

Online Share

25-30%
2024

Online Share Forecast

30-35%
2025

Online Share/eCommerce Market Share

2022
2023
25-30%
2024
30-35%
2025
2026

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Australian Furniture eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Australian Furniture eCommerce Market was 10.0-10.5%, while the cart abandonment rate was 82.0-82.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

10.0-10.5%2024
82.0-82.5%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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