Toys Industry in Indonesia
shopee.co.ideCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Indonesian Toys eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Indonesian Toys eCommerce Market generated an eCommerce revenue of US$648m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 20-25%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Indonesian Toys eCommerce Market, monthly revenues in May of 2025 were US$63m. This represents a change of 0-5% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Biggest Online Retailers in Indonesian Toys eCommerce
The largest eCommerce retailer in the Indonesian Toys eCommerce Market is shopee.co.id, with an online revenue of US$15m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is gramedia.com, followed by lazada.co.id in third place.
shopee.co.idUS$15m
gramedia.comlazada.co.idExplore the Entire Retail Landscape
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | shopee.co.id | US$15m | |||
| 2. | gramedia.com | ||||
| 3. | lazada.co.id |
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Indonesian Toys eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Indonesian Toys eCommerce Market was 9.5-10.0%, while the cart abandonment rate was 84.5-85.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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