Fashion Industry in Pakistan
E-Commerce Revenue
Growth
Growth Forecast
Average Order Value
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Pakistani Fashion E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The Pakistani Fashion E-Commerce Market generated an e-commerce revenue of US$1,051m in 2025, reflecting an e-commerce growth rate of 10-15% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 10-15% .
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
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Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Pakistani Fashion E-Commerce Market, monthly revenues in March of 2026 were US$101m. This represents a change of 10-15% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Pakistani Fashion E-Commerce: Product Categories
In the Pakistani Fashion E-Commerce Market, Apparel is the largest category, contributing 55% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Apparel (55%)
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Biggest Online Retailers in Pakistani Fashion E-Commerce
The largest e-commerce retailer in the Pakistani Fashion E-Commerce Market is Daraz, with an online revenue of US$926m in 2025. Its revenue changed by 5-10% in 2025. Following in second place is Sapphireonline, followed by Nishat in third place.
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| Position | Retailer | Biggest Category | Biggest Country | Growth 24/25 | Revenue 2025 (GMV) |
|---|---|---|---|---|---|
| 1. | Electronics | Pakistan | 5-10% | US$926m | |
| 2. | |||||
| 3. | Nishat |
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Pakistani Fashion E-Commerce: Conversion Funnel KPIs
In 2025 , the add-to-cart rate for the Pakistani Fashion E-Commerce Market was 10.5-11.0% , while the cart abandonment rate was 77.0-77.5%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
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