Toys Industry in Pakistan
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Pakistani Toys eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Pakistani Toys eCommerce Market generated an eCommerce revenue of US$107m in 2024, reflecting an eCommerce growth rate of 20-25% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 15-20%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Pakistani Toys eCommerce Market, monthly revenues in May of 2025 were US$11m. This represents a change of 0-5% from the previous month.
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Monthly Revenue (in Million US$)
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Biggest Online Retailers in Pakistani Toys eCommerce
The largest eCommerce retailer in the Pakistani Toys eCommerce Market is toyzone.pk, with an online revenue of US$1m in 2024. Its revenue changed by 20-25% in 2024. Following in second place is theentertainer.pk, followed by carrefour.pk in third place.
toyzone.pkUS$1m
theentertainer.pkcarrefour.pkExplore the Entire Retail Landscape
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | toyzone.pk | US$1m | |||
| 2. | theentertainer.pk | ||||
| 3. | carrefour.pk |
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Pakistani Toys eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Pakistani Toys eCommerce Market was 10.5-11.0%, while the cart abandonment rate was 74.5-75.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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