Electronics Industry in Pakistan
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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eCommerce Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Pakistani Electronics eCommerce Market generated an eCommerce revenue of US$1,201m in 2024, reflecting an eCommerce growth rate of 15-20% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Pakistani Electronics eCommerce Market, monthly revenues in April of 2025 were US$108m. This represents a change of <0% from the previous month.
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Growth from Previous Month
Monthly Revenue (in Million US$)
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eCommerce Product Categories
In the Pakistani Electronics eCommerce Market, Consumer Electronics is the largest category, contributing 68% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Consumer Electronics (68%)
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Biggest Online Retailers
The largest eCommerce retailer in the Pakistani Electronics eCommerce Market is mega.pk, with an online revenue of US$16m in 2024. Its revenue changed by 15-20% in 2024. Following in second place is audionic.co, followed by mistore.pk in third place.
mega.pkUS$16m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | mega.pk | US$16m |
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eCommerce Transaction KPIs: Conversion Rate, Return Rate
In 2024, the add-to-cart rate for the Pakistani Electronics eCommerce Market was 7.0-7.5%, while the cart abandonment rate was 70.5-71.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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2024Averager Order Value
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