Toys Industry in Türkiye
E-Commerce Revenue
Growth
Growth Forecast
Average Order Value
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Turkish Toys E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The Turkish Toys E-Commerce Market generated an e-commerce revenue of US$226m in 2024, reflecting an e-commerce growth rate of <0% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of <0%.
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
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Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Turkish Toys E-Commerce Market, monthly revenues in November of 2025 were US$25m. This represents a change of 10-15% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Biggest Online Retailers in Turkish Toys E-Commerce
The largest e-commerce retailer in the Turkish Toys E-Commerce Market is hepsiburada.com, with an online revenue of US$115m in 2024. Its revenue changed by <0% in 2024. Following in second place is trendyol.com, followed by amazon.com.tr in third place.
Fashion
Turkey
10-15%
US$115m
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Turkish Toys E-Commerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Turkish Toys E-Commerce Market was 12.0-12.5%, while the cart abandonment rate was 75.0-75.5%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
2024Averager Order Value
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